Masala Chai - The Elixir Of Life

Masala Chai translates into spiced tea – and that’s exactly what it is. A delicious drink that brings comfort and an excellent array of spices together in one steaming hot cup. You’re likely to find the following ingredients in authentic masala chai – cardamom, cloves, star anise, peppercorns, ginger, cinnamon, and black tea. Peppercorns and ginger are the star ingredients as they are the spices bringing the heat to the tea.

If you've ever had a chai, you may have noticed a warming sensation from the added spices. This unique experience differentiates masala chai from many other warm drinks. If you purchased at a coffee shop, it may not be the same as having home-brewed chai, but it demonstrates the effect of the blend from popular Americanized versions.

There are a few occasions in which authentic masala chai is traditionally served, the first being to welcome guests into a home. It is not uncommon to be offered a fresh cup of brewed chai upon entering an acquaintance or friend’s home.

The drink is also commonly served in the afternoon with light snacks, similar to an English afternoon tea. Most of the snacks for this occasion are on the savory side, like samosas.

Otherwise, you’ll find masala chai on the streets of India being served by chai wallahs. These vendors specifically sell tea. It has become so common to drink this tea in India that many people drink approximately four cups per day.

Finally, Indians love this blend because it features the two things that all Indians love – spices and tea. Whether or not you've gone to India, you have probably heard about their love for tea. Most Indians are tea drinkers and cannot go for a day without having the beverage.

India is also popular for being the hub of spices, the traditional recipes all featuring intricate combinations of several of them. Therefore, it comes as no surprise that Indians love masala chai.

So if you are planning to buy good quality authentic masala chai, then you can buy from Namste Chai. It is one of the best online store to buy chai products in India. But before making your order you should check their website properly. 

Things you should know before selecting a chai franchise

Starting a chai franchise outlet could be a very promising business and you could make a huge profit in this business. However, before you start a chai franchise outlet, you should know the following things : 

Is the franchise famous? 

The first thing that you should consider while choosing a chai franchise is how much popular the franchise is amongst the general public. The most important reason that people choose franchises for their business is that franchises are more recognisable to the general public and if you start a franchise store then you are more likely to get successful. However, if the franchise is not a famous one then the general public is unlikely to recognise them and hence there is no point in selecting that particular franchise. For this reason, you should only look for the best chai franchise in India that have good popularity amongst the general public.

How much initial money do you need to invest? 

To start any kind of business you need to invest some amount of money. And franchises are no exception to this. However, different chai franchises may need a different amount of investment money. The initial investment amount covers the costs for equipment, training, supplies and software in certain cases that are required to start the franchise. You should look for a chai franchise that fits your budget properly.

What are the requirements that you should meet? 

Many franchises have set certain specifics that should be met. Hence, while looking for the best chai franchise in India, you should look for those specifics. You should choose the chai franchise that matches what you are capable of achieving. 

Location of the outlet

While setting up a chai franchise outlet, you should definitely consider the location of the outlet. If the outlet is located in an area where there is a good daily footfall then it would help to bring in more customers. But if there is not enough footfall in the location then it would not be able to bring a good number of people which will result in your business becoming unsustainable.

If you know all these things then it will help you to make better business decisions.